AMA Symposium for the Marketing of Higher Education

The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is a premier event dedicated to advancing the field of higher education marketing. The 2026 Symposium offers a peer-reviewed program designed to help marketers refine strategies, strengthen institutional reputations, and ensure long-term financial health. Attendees will have the opportunity to engage with peers, share insights, and learn from industry leaders.